Client
Design Studio Class (SAIT)
Overview
Gen Z will be a third of the world's population and 27% of the workforce. But despite their potential, nearly half of them are financially illiterate. We found that Gen Z aren't looking for another crash course, or a financial advisor. They're looking for financial advice that is relatable, easy to understand, and simple.
Client
Design Studio Class (SAIT)
Industry
Finance
Service
UX / UI Design
Duration
12 Weeks
A mobile app designed to help Gen Z achieve financial literacy.
How might we help Gen Z build financial confidence by making budgeting, saving, and investing more accessible, relatable, and easy to understand?
66.7%
of 39 respondents face hurdles in attaining financial literacy
1/3
of Gen Z will make up the global population
1/2
of Gen Z lack the necessary financial literacy, fuelling the cycle of financial instability.
Users struggle to distinguish accurate financial advice from misinformation.
Users feel financial literacy is too dense, or filled with jargon.
Users don’t know where to start, and simply learn through their friends or family.
72.2%
of survey responders seek relatable examples
92%
of survey responders prefer short videos and interactive modules.
