Client
European Innovation Academy
Overview
I led the ideation session for Voyella where I facilitated user-driven brainstorming and conducted 1:1 interviews with users of competitor apps during the ideation stage, guiding them to sketch their vision of the ideal prototype. Using these visualizations, I took charge of creating the app’s prototype, and translating the user’s ideas into a functional design. Thereafter, I gathered further feedback to refine the user flow, ensuring an intuitive and user-centred experience. Furthermore, I took led the creation of Typeform surveys for Voyella, synthesizing data from over 100 responses that shaped our business plan, marketing strategies, and product features.
Client
European Innovation Academy
Industry
Travel
Service
UI / UX Design
Duration
July 2024 - August 2024
A mobile platform that provides essential tools such as travel reviews, safety tips, and the ability to connect with other women travelers. Its aim is to create a secure, community-driven platform that bridges the gap between safety and freedom for women traveling solo.
In the rapidly growing global solo travel market, women represent 85% of solo travelers, with 88% of them reporting discomfort due to safety concerns.
Target Users
Women (ages 18-34) planning solo travels, a market segment expected to grow significantly in the coming years, with $128 million projected in solo travel spending.
Research
To understand users’ travel pain points and preferences, our team conducted a social media survey, gathering over 100 responses across various age groups. Key insights revealed a desire for authentic cultural experiences, with concerns about safety during nighttime exploration and the need for reliable information.
I conducted a comparative analysis of apps such as Google Maps, TripAdvisor, and NomadHer to gain insights into competitor design strategies and their approaches to enhancing user experiences in travel planning.
In this phase, I prioritized simplicity and clarity, emphasizing the app's killer feature out of the three: seamless discovery.
The goal was to empower women to effortlessly explore local experiences while providing them with the ability to rate options based on safety, cleanliness, aesthetics, and service quality.
Despite the limited time frame, we successfully developed high-fidelity prototypes that not only showcased the app’s ideal functionality but also served as valuable marketing collateral and visual assets for investors.